探吉茶坊
TANJI BUBBLE TEA Branding
〈探吉茶坊〉，一個由零打造的全新手搖飲品牌，希望帶給群眾歡樂與親切。
希望品牌淺顯易懂，易於讓過路客辨識，因此品牌標誌的形象以「手持飲品」這個概念為出發，進而發展出探吉茶飲現有的標誌。
“Tanji Bubble Tea” is a brand-new bubble tea brand built from the ground up, aiming to bring joy and warmth to everyone.
We wanted the brand to be simple and easy to recognize for passersby, so the logo design was inspired by the concept of “holding a drink,” which led to the creation of Tanji Bubble Tea’s current logo.
We wanted the brand to be simple and easy to recognize for passersby, so the logo design was inspired by the concept of “holding a drink,” which led to the creation of Tanji Bubble Tea’s current logo.
DRINKING CAN BE FUUUUUUUN
＿＿＿＿＿
探吉茶坊透過新鮮現做手搖飲，為生活注入更多快樂與活力
Tanji Bubble Tea brings more joy and vitality to everyday life with its fresh, handcrafted beverages.
手搖杯設計是探吉茶坊十分重視的項目，透過豐富熱鬧的插畫疊加，以及自由勾選心情的表單元素增加互動性，讓手搖飲不只是喝飲料，更增添趣味性。
Tanji Bubble Tea places great emphasis on the design of its take-away cups. By layering vibrant, lively illustrations and incorporating interactive checkbox elements that allow customers to select their mood, the brand transforms the experience of enjoying a take-away drink into something more than just a simple beverage—it adds an element of fun.
店門玻璃貼
使用品牌元素，使店面更增添熱鬧氣氛，以及品牌的個性。
Storefront Window Decals
Incorporating brand elements adds a lively atmosphere to the storefront and highlights the brand’s unique personality.
Beverage Product Photography by Jake Yu
Credit
Client ______ 探吉茶坊 Tanji Bubble Tea
Design _____ YITING SHIH
Product Photography _____ Jake Yu